Catch of the day

Posted by Marc van Gurp | 3-05-2008 21:58 | Category: Environment


Guerilla campaign from Surfrider Foundation USA. Trash was collected from various beaches in Northern America, packaged it to look like seafood and displayed it at local farmers’ markets.

Related Surfrider posts:
- The beach doesn’t clean itself
- Behaviour and consequences
- If Moses would live now







Surfrider Foundation USA
Saatchi & Saatchi, Los Angeles, USA
Additional credits:
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
Ads of the World


Comments about Catch of the day

Hope that’s biodegradable soy based plastic wrap and corn based styrofoam you’ve wrapped that plastic and trash in…

Posted by Surfer Dude | 7-06-2008 05:37

Comments about Catch of the day

Brilliantly simple concept. I’m very impressed you found THAT many johnnys

Posted by Sam Cornwell | 11-06-2009 22:55

Comments about Catch of the day

That is awesome. Hopefully it helped to get the point across.

Posted by Courtney Lee | 25-06-2009 07:19

Comments about Catch of the day

Yeah let me get two pounds of the Beach Mix please

Posted by Zeb Blair | 2-07-2009 04:31

My comment


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