The best of non-profit advertising and marketing for social causes

Catch of the day

Posted by Marc | 3-05-2008 21:58 | Category: Environment

Guerilla campaign from Surfrider Foundation USA. Trash was collected from various beaches in Northern America, packaged it to look like seafood and displayed it at local farmers’ markets.

Advertiser:
Surfrider Foundation USA
Agency:
Saatchi & Saatchi, Los Angeles, USA
Additional credits:
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
Source:
Ads of the World

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Comments

Hope that’s biodegradable soy based plastic wrap and corn based styrofoam you’ve wrapped that plastic and trash in…

Posted by Surfer Dude | 7-06-2008 05:37

Brilliantly simple concept. I’m very impressed you found THAT many johnnys

Posted by Sam Cornwell | 11-06-2009 22:55

That is awesome. Hopefully it helped to get the point across.

Posted by Courtney Lee | 25-06-2009 07:19

Yeah let me get two pounds of the Beach Mix please

Posted by Zeb Blair | 2-07-2009 04:31

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