Cause Music = Cause Marketing?
Posted by Marc | 15-11-2011 23:08 | Category: Homelessness, Human rights, Women's Issues
Making social consciousness music isn’t the thing to do to become a famous rock star these days. Sarah Fimm does with these two music videos. She produced two music videos intended to raise awareness for two causes that are very near and dear to her heart.
The video above, Everything Becomes Whole, was inspired by real-life stories of human trafficking.
The video for “Everything Becomes Whole” is a visual exploration of one of the many forms of modern day slavery as a relationship turns from loving to abusive. It highlights the psychological dynamics and events that transpire between a victim and the procurer. The female character is objectified and treated by the procurer, as nothing more than a cluster of body parts, which leads to the male character’s transformation giving him feelings of grandeur and omnipotence.
To foster involvement in breaking the cycle of violence, Sarah has partnered with the International Justice Mission and the National Coalition Against Domestic Violence.
It isn’t the regular stuff we blog about daily. Good cause communication must have a clear message and a solution. ‘Everything Becomes Whole’ is more poetic.
As a commenter on YouTube said: “If the intent of the video has to be explained then the video fails.” Well that’s music.
What do you think? Can music support a good cause?
The second video is about the effects of Hurricane Irene. Sarah Fimm lives in the Catskills. She went for a walk after Hurricane Irene to talk to some people about how they are doing. This is one small clip of what she have found there.
It is more documentary style.
In a few places, the smell of dead fish, fuel infused water and filth was completely overwhelming. These young people came on their free time, to try to help clean hazardous materials from their friend’s store.
To help victims of the storm, Sarah has partnered with the Mark Project (an organization dedicated to helping rebuild communities where aid has not yet been established) to push the video and bring heightened awareness to the issue.
From our archive: more music for the good cause:
- Australian hip-hop artist Al Bino with It’s a Beautiful Day for Cancer
- Lions Clubs International with Rockin’ the Vest
- Femen: The Musical
- Amnesty Canada: Respect Women’s Rights
- MTV Exit with a musical story of human trafficking: When Will I Feel Love
- Fight against cervical cancer: My life is my song
- Meningitis Trust: Please ReTweet Me
- Royal College of Speech and Language Therapists: Imagine Your World in Silence
- Breast Cancer Awareness Month: The Musical
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