Challenge to live well

LiveWell Colorado, a non-profit organization committed to reducing obesity in Colorado USA by inspiring healthy eating and active living, last week launched a statewide campaign encouraging all Coloradoans to challenge each other and their communities to live well.  Although Colorado still holds the title of “leanest state in America,” the percentage of overweight and obese citizens in the state is on the rise.  LiveWell Colorado, led by a five-year strategic plan, is committed to fighting the obesity epidemic through consumer education and policy and environmental changes.

“Though Colorado ranks as the nation’s leanest state, it’s certainly not cause for celebration.  The fact that nearly 19 percent of adults in our state are obese is cause for concern,” said Maren Stewart, president and CEO of LiveWell Colorado. “LiveWell Colorado is leading the way in challenging Colorado to become healthier.”

Last Wednesday, the campaign kicked off with a flash mob in three cities across the state (see above). In Denver, Greeley and Grand Junction, more than 100 people stripped down to retro, 1980’s-inspired work out gear and performed aerobics, leaving passersby engaged and amused.

In addition, citizens will notice billboards that spell “Indulge” in healthy and colorful fruits and vegetables and “Ride” made up of bikes, skis, snowboards and more. Also part of the campaign are the two television commercials as shown below.

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