Social advertising and non-profit campaigns from around the globe

Change ads with the DoGooder plugin

Posted by Marc | 4-11-2009 00:13 | Category: Media

What is special at this LA Times screen? See the banner ads? The original ads are replaced by the DoGooder browser plugin. The plug-in that allows you to support green initiatives, charities and non-profits by simply surfing the web. 50% of the profits go back to several charitable foundations.
How would commercial advertisers think about this ad replacer? According to the DoGooder website the plugin does not block ads. Any CPM revenue agreements remains unaffected.

The DoGooder website:

This is how the New Yorker website could look like:

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.