The best of non-profit advertising and marketing for social causes

Changes in perception

Changes in perception

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“Hard drugs give you hard lessons.”
Three print ads from the Romanian Agenţia Naţională Antidrog (National Anti-drug Agency) showing the way how drugs changes our perception.

The National Anti-Drug Agency is a specialized body with juridical personality subordinated to the Ministry of Administration and Interior.
The Agency is coordinated by a secretary of state from the Ministry of Administration and Interior, appointed by the decision of the prime-minister to fulfil the position of President.
As part of his responsibilities, the president issues decisions which are compulsory for all the state institutions involved in the fight against drugs.

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ANAntidrog-3

Below an older video also from the National Anti-drug Agency:

Advertiser:
Agenţia Naţională Antidrog
Agency:
Mercury360
Additional credits:
Creative Director: Miguel Goncalves
Copywriter: Cristian Scurtu
Art Director: Liviu Turcanu
Illustrator: Andrei Nedea

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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