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Changing the conversation about sexual assault in the “rape capital of America”

Make Your Move Missoula: Changing the conversation about sexual assault in the “rape capital of America

Make Your Move Missoula: Changing the conversation about sexual assault in the “rape capital of America

This campaign launched last year, but I just stumbled upon it today when Slutwalk Toronto shared one of the ads from Everyday Feminism‘s Facebook page.

Make Your Move Missoula is “a group of community organizations dedicated to ending sexual violence” in Montana, USA.

The positive message of standing up against rape culture is reminiscent of a trend we’ve been tracking by the American Association of University Women, The Association of Chief Police Officers in Scotland, and Sexual Assault Voices of Edmonton.

Almost a year ago, Jezebel reported that the city of Missoula the was known as the “rape capital of America” due to an alarming number of sexual assaults at the University of Montana. This campaign is a reaction to that issue.

The creative may be a little gimmicky, but the conversation is an important one. It continues on Facebook, where people are sharing their “best moves” to end sexual violence.

Make Your Move Missoula: Changing the conversation about sexual assault in the rape capital of America

Make Your Move Missoula: Changing the conversation about sexual assault in the rape capital of America

Make Your Move Missoula: Changing the conversation about sexual assault in the rape capital of America

Make Your Move Missoula: Changing the conversation about sexual assault in the rape capital of America

Advertiser:
Make Your Move Missoula
Source:
Slutwalk Toronto (Facebook)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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