Onstuimig

Changing the conversation about sexual assault in the “rape capital of America”

Posted by Tom Megginson | 20-04-2013 21:52 | Category: Violence



Make Your Move Missoula - ending sexual violence

This campaign launched last year, but I just stumbled upon it today when Slutwalk Toronto shared one of the ads from Everyday Feminism‘s Facebook page.

Make Your Move Missoula is “a group of community organizations dedicated to ending sexual violence” in Montana, USA.

The positive message of standing up against rape culture is reminiscent of a trend we’ve been tracking by the American Association of University Women, The Association of Chief Police Officers in Scotland, and Sexual Assault Voices of Edmonton.

Almost a year ago, Jezebel reported that the city of Missoula the was known as the “rape capital of America” due to an alarming number of sexual assaults at the University of Montana. This campaign is a reaction to that issue.

The creative may be a little gimmicky, but the conversation is an important one. It continues on Facebook, where people are sharing their “best moves” to end sexual violence.


Make Your Move Missoula - ending sexual violence

Make Your Move Missoula - ending sexual violence

Make Your Move Missoula - ending sexual violence

Make Your Move Missoula - ending sexual violence


Advertiser:
Make Your Move Missoula
Source:
Slutwalk Toronto (Facebook)




Comments


Comments about Changing the conversation about sexual assault in the

Same old feminist nonsense: “women are too stupid and weak to make their own decisions.”

Ever heard a single feminist complain about a woman who might have taken advantage of a drunk man?  Nope - because - rightfully, men are expected to be responsible for their decisions when they drink.  But, the female doctrine is women are stupid and childlike and, therefore, need extra protection from their choices.

Posted by Dogma | 11-02-2014 06:39

Comments about Changing the conversation about sexual assault in the

http://imageshack.com/a/img829/1572/49z9.png

Posted by A Derivative | 11-02-2014 07:00



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)