Using the context of location-based social networking in print ads is nothing new, but I found this execution pretty hard hitting. It shows the victim as wanting to cry for help, to share her story, but scared and alone. It only works in large scale, though, so here’s a detail of the status update above:
See two more after the break. Click on the thumbnails to expand and discover the person lost in a big world that is too often unaware of her plight. It’s troubling stuff.
The last is particularly heartbreaking, with the tag:
You can see the original French versions (including video) here.