The best of non-profit advertising and marketing for social causes

Checking in on victims of domestic violence

Checking in on victims of domestic violence

sos_violenceconjugale_office

Using the context of location-based social networking in print ads is nothing new, but I found this execution pretty hard hitting. It shows the victim as wanting to cry for help, to share her story, but scared and alone. It only works in large scale, though, so here’s a detail of the status update above:

Screen_Shot_2012-03-28_at_9.32.49_PM

See two more after the break. Click on the thumbnails to expand and discover the person lost in a big world that is too often unaware of her plight. It’s troubling stuff.

sos_violenceconjugale_parking

The last is particularly heartbreaking, with the tag:

sos_violenceconjugale_room

You can see the original French versions (including video) here.

Advertiser:
SOS Violence Conjugale
Agency:
Brad, Montreal, Canada
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x