Child soldier. Some words don’t belong together.

Posted by Marc van Gurp | 21-05-2012 21:45 | Category: Developing World, Peace & Conflicts

Cool, simple and effective! How more straight to the point can it be?

This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”

Update: Warchild UK sent us some gorgeous print ads from the same campaign. See below.

Warchild UK - Child soldier. Some words don't belong together.

Warchild UK - Child soldier. Some words don't belong together.

Warchild UK - Child soldier. Some words don't belong together.

Warchild UK

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