Osocio NL

Choose a Different Ending, the Osocio’s Campaign of 2009, wins Grand Prix for Good on Cannes Lions

Posted by Serge Fenenko | 1-07-2010 20:47 | Category: Awards, Campaign of the Month, Osocio, Violence



Choose A Different Ending, the Osocio’s Best Campaign of 2009, received the Grand Prix for Good on the Cannes Lions festival.

This year, Cannes Lions introduced a new Grand Prix to “reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services”. The winner is chosen from not-for-profit entries that won Gold in any of the Cannes Lions contests (e.g. Direct, Outdoor, Film, Cyber, Media etc). The choice is made by the Titanium & Integrated jury. In 2011, we’ll send results of the Osocio’s Best Campaign of the Year contest to the Cannes Lions jury to save their time:-)

We are glad that the choice of Osocio was confirmed by the Cannes Lions jury. And we are really happy for the Metropolitan Police and their agency AMV BBDO from London, UK. Our congratulations!


The Choose a Different Ending campaign is initiated by the Metropolitan Police, in order to show that young people can make simple choices to reduce crime in London. The interactive sequence of YouTube videos shows consequences of your choices.









My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)