This year, Cannes Lions introduced a new Grand Prix to “reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services”. The winner is chosen from not-for-profit entries that won Gold in any of the Cannes Lions contests (e.g. Direct, Outdoor, Film, Cyber, Media etc). The choice is made by the Titanium & Integrated jury. In 2011, we’ll send results of the Osocio’s Best Campaign of the Year contest to the Cannes Lions jury to save their time:-)
We are glad that the choice of Osocio was confirmed by the Cannes Lions jury. And we are really happy for the Metropolitan Police and their agency AMV BBDO from London, UK. Our congratulations!
The Choose a Different Ending campaign is initiated by the Metropolitan Police, in order to show that young people can make simple choices to reduce crime in London. The interactive sequence of YouTube videos shows consequences of your choices.