New campaign from Oxfam Ireland: Climate Change Destroys Lives: Let’s Face It and Change It.
The purpose of the campaign is to show how the world’s poorest people are the ones most directly affected by climate change.
The concept for the ad and website show a person being eroded and damaged by climate change, but then being restored by positive action. The ad features some really beautiful 3D animation, and the voiceover was done by Jeremy Irons.
The website shows a human figure that is gradually restored as more and more people sign the petition for government action at Copenhagen in December.