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Clitoral crop marks are a monumental PSA for women’s sexual health

Clitoral crop marks are a monumental PSA for women’s sexual health

It looks like an alien symbol, a “crop circle” to greet UFOs. But it’s much more down-to-Earth.

This 120-metre symbol, marked on a field near Montferrier-sur-Lez, France, is a clitoris. Yes, the female organ of sexual pleasure.

clitoris-crop-circle

Sexologists Marie-Noelle Lanuit and Jean-Claude Piquard organized this massive ambient PSA/ publicity stunt to make women’s sexuality less of a taboo subject.

Mlle Lanuit believes that the clitoris, most of which is hidden within the body, needs better representation in sex education. “It is sometimes named, but it is never drawn in textbooks in the complete form. In books it is usually presented as a small bean.”

This French movement was preceded several years ago by American artist Sophia Wallace, whose Cliteracy project continues to celebrate the organ.

H/T DazedDigital

Update

There is now a video about the project made by the initiators.

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency.
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