The artwork is clumsy. And freaky.
And without the copy no one would guess the cause. But the combination of artwork and copy works very well.
What do you think?
The ad is from Projeto Lembrar, a Brazilian support group for relatives from those who suffer from Alzheimer.
“Alzheimer’s erases even when what you never thought you would forget.”
Z+ Comunicação, São Paulo, Brazil
Executive Creative Director / Creative Director: Manoel Zanzoti
Senior Art Director: Danillo Ferrari
Senior Copywriter: Zé Ricardo Novoa
Account Director: Renata Vieitas
Client Team Director: Rose Lima
Retoucher / Photographer: Boreal
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