The best of non-profit advertising and marketing for social causes

Coalfinger

Posted by Armando Alves | 31-10-2008 18:59 | Category:

There’s a new action hero in town and it’s not James Bond. Meet Graverson Green, a planet lover on a new animation by Greenpeace UK.

The website, CoalFinger.com, gives you an in-depth look about the fight against coal by our environment hero, on a great script by TellyJuice, animation by Blue Zoo and the almost perfect webdesign by BiroCreative.

A different, but very creative approach of making the switch to clean power, that it will surely be popular amongst kids. And if you’re a blogger, if you write about the campaign, you’ll get some inbound link love from the Graverson Green’s blogroll, a small step to reach 200’000 video streams.

Advertiser:
Greenpeace UK

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Comments

Just to let you know the counter on the coalfinger website is a fake.

When I had a problem with loading the video I refreshed my browser the counter went down about 20 points and increased the same way it had when I first went onto the site. I tried it a few times with same results. Then I tried it the day after to find it did the exact same again. The exact same numbers!

How’s lieing now Greenpeace? I though I could trust you but you are the same as multinational companies who take advantage of other people

Posted by Tom Abba | 12-08-2009 12:59

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