Cocaine Basement

There’s a darker side to cocaine, that we are not aware of. FRANK, the UK Government drugs and alcohol helpline, can tell you all about it.

A new interactive digital experience, portraying the psychological damage caused by cocaine abuse, invites users to the basement, where lesser known facts are shared as a useful resource to support families on their drug awareness search.

A special attention to Frank TV, where Pablo “The mule dog” does a special broadcast on the darker side of coke.

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I saw this just today on the FWA, and I can’t help wondering, as I do everytime I see a microsite like this (or am involved in concepting or designing them) - do they actually work?

As a digital professional it’s part of my job to explore sites like this, but in this instance I was bored before it finished loading. It’s an interesting concept, well executed and designed, but so what? How many drug-curious teenagers are going to ‘explore the basement’? I’ll bet not many.

Gordon

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