Onstuimig

Cocaine Unwrapped

Posted by Armando Alves | 20-05-2012 22:07 | Category: Drugs



“Cocaine Unwrapped” is a film by Rachel Seifert, exploring cocaine and the international distribution of the drug as well as the money that makes it happen.

Leo Burnett London is promoting the film with a new campaign including a piece of sound design that transforms the snorting of a line of cocaine in London into an execution somewhere in Mexico.

 

The first 90 second film, ‘Run for your Life’, explains the deaths with the lines ‘For every line of cocaine snorted in the UK, a life is taken in South America. You can’t ignore what’s under your nose’.
The second film shows how Colombian people are being explored because of cocaine, and how we’re fuelling ‘the machine’ and how not to ignore what’s under our nose.

For the premiere, Leo Burnett also produced electronic invitations that scroll down a white line to a wrap with the event details and hard copy wraps that can be opened to reveal the information.
‘You can’t ignore what’s under your nose’ hopes to bring the effects of cocaine on those innocent people a little closer to home.


You can follow the campaign at https://www.facebook.com/Cokeunwrapped or on Twitter.com/CokeUnwrapped. Even if the Twitter alias would be more appropriate for a certain brand of soft drinks.


Advertiser:
Darthmouth Films
Agency:
Leo Burnett London
Source:
Leo Burnett London Blog







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)