Turning petty cash into donations can be both useful and creative. DM9DDB turned cents into coin illustrations picturing toucans, turtles and deers on their new campaign for WWF Brazil, using magnetic billboards on large malls where the coins could be placed by those who passed by.
Creative Direction: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sérgio Valente
Arte Directior: Daniel Chagas Martins
Copywritier: Rodrigo Mendonça
Illustration: Samyr Souen
Graphic Production: Nereu Marinho
Account: Ana Paula Grassmann, Daniel Mariotto, Tania Maria Goes Pena, Ana Carla Maciel
Planning: Phillippe Bertrand