Colalife at TEDxBerlin
Posted by Marc | 12-01-2011 23:18 | Category: Health, Poverty, Third world
In August 2008 I wrote about the great and ambitious idea of Simon Berry: Colalife.
The idea is simple. Use Coca Cola’s distribution channels to provide remote communities in third world countries with essential medication and water cleaning tablets. He came up with this idea in 1988 while working on the British Aid Program.
In 2008 the idea wasn’t very specific. Simon made a lot of progress from then until now. It seems that the process become operational very soon. Recently he gave a presentation at TedxBerlin where he explained the way he went until now and gave all the details.
Related Colalife posts:
- Can Coca Cola save children’s lives? (Read also the comments about Coca-Cola as an unhealthy product)
- Four children a minute
It is all about the Aidpod, a package design which fits perfectly between Coca-Cola bottles:
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