Beamvertising: Virtual Homeless
Posted by Marc | 11-03-2010 22:21 | Category: Homelessness
This virtual reality campaign is made for Pathways to Housing (USA). The organisation was founded by Dr. Sam Tsemberis in 1992, and is widely credited as being the originator of the Housing First model of addressing homelessness among people with psychiatric disabilities.
The video was shot in New York City. Pedestrians encounter a life-size digital projection of a homeless man, shivering as he sleeps on the street. When passing by a message pops up, asking people to move the virtual person via text message. When they do, another video activate projecting a door on the wall as it is a new home for the man. The person who sent the text message receives a message back asking if they would like to make a $5 donation that would be added to their cellphone bill.
More about the shooting at the Pathways to Housing Facebook Fan Page.
Advertiser:
Pathways to Housing
Agency:
Sarkissian Mason
Additional credits:
Creative Director: Aaron Sedlack
Director of Creative Technology: Gabe Garner
Director of Development: Jason Horwitz
Copywriter: Denise Reynolds
Art Director: Raquel Gimenez
Producer: Jeff Caldwell
Source:
Viralmente
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