Osocio NL

Condom, No Condom? - Start - SIGN IN TO VIEW

Posted by Marc van Gurp | 17-11-2010 21:08 | Category: Health

This will be a hit the next few weeks. NHS Bristol (UK) has teamed up with NHS Choices to launch a new interactive sexual health film on YouTube.
The film follows a group of young party-goers and at different stages of their night out the viewer is prompted on whether or not to choose a condom. Each choice leads to another short film showing the consequences of the decision, including pregnancy, sexually transmitted infections and rejection by a partner.
The film is rated 16+.

With one in five Bristol teenagers saying that the last time they had sex they didn’t use contraception at all, the film aims to highlight the impact unprotected sex can have on relationships and health, particularly highlighting the risk of catching an STI (sexually transmitted infection).
16–24 year old young men are the primary target audience for this film, but the safer sex messages are relevant to young women and teenage girls too: www.youtube.com/condomnocondom.

Deborah Evans, chief executive, NHS Bristol: “Condoms are the only form of contraception that help protect against sexually transmitted infections so it’s really important we help show young people the real consequences of not using one, particularly as we know so many are too embarrassed to get or use them. Hopefully the film will have an impact on those watching it and convince them that it is worth protecting themselves.”

Great film, great choices of the media. YouTube is the place where the target audience is. The pheromones are coming right through your screen.

But where did we see this interactive technique before?
Right, Choose A Different Ending, the amazing interactive video project from droptheweapons.org. the Osocio Campaign of 2009.

Can anyone help me with the credits from the NHS film?
Update: The film is made by Omni Productions.

Omni Productions

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)