This will be a hit the next few weeks. NHS Bristol (UK) has teamed up with NHS Choices to launch a new interactive sexual health film on YouTube.
The film follows a group of young party-goers and at different stages of their night out the viewer is prompted on whether or not to choose a condom. Each choice leads to another short film showing the consequences of the decision, including pregnancy, sexually transmitted infections and rejection by a partner.
The film is rated 16+.
With one in five Bristol teenagers saying that the last time they had sex they didn’t use contraception at all, the film aims to highlight the impact unprotected sex can have on relationships and health, particularly highlighting the risk of catching an STI (sexually transmitted infection).
16–24 year old young men are the primary target audience for this film, but the safer sex messages are relevant to young women and teenage girls too: www.youtube.com/condomnocondom.
Deborah Evans, chief executive, NHS Bristol: “Condoms are the only form of contraception that help protect against sexually transmitted infections so it’s really important we help show young people the real consequences of not using one, particularly as we know so many are too embarrassed to get or use them. Hopefully the film will have an impact on those watching it and convince them that it is worth protecting themselves.”
Great film, great choices of the media. YouTube is the place where the target audience is. The pheromones are coming right through your screen.
But where did we see this interactive technique before?
Right, Choose A Different Ending, the amazing interactive video project from droptheweapons.org. the Osocio Campaign of 2009.
Can anyone help me with the credits from the NHS film?
Update: The film is made by Omni Productions.