Contemporary Beauty Ideals
Posted by Marc | 21-11-2009 00:20 | Category: Health, Social aid, Woman issues
After Ingres. The bather of Valpinçon, Oil on canvas, 146/98cm. 2009
These paintings made by Remus Grecu are part of a campaign from earlier this year made for ANAD, the German eating disorder aid foundation.
Is the museum the place to show the beauty ideal? The three oil paintings where shown in the Städel Museum in Frankfurt with a lot of impact (see the video after the break).
On a plaque next to the painting:
Beauty ideals change. Today, the media and the cosmetics and fashion industries all promote body measurements that are unattainable for people with healthy eating behaviors, effectively turning disorders like anorexia and bulimia into trends.
But while in most countries models with a body mass index below 18 are banned from work, in Germany the seriousness of the issue is still downplayed.
Support prevention and education: www.antianorexia.net
After Manet, Olympia. Oil on canvas, 190/130cm:
After Boucher, Nude on a sofa. Oil on canvas, 73/59cm. 2009:
Advertiser:
ANAD
Agency:
Ogilvy & Mather, Frankfurt
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