The best of non-profit advertising and marketing for social causes

Counting casual homophobia real-time #NoHomophobes

Posted by Marc | 29-09-2012 11:15 | Category: Discrimination, Gender issues

Calder Bateman (Edmonton) partnered with Burnkit (Vancouver) to develop an anti-homophobia website for the University of Alberta’s Institute for Sexual Minority Studies and Services. The website, nohomophobes.com, shows how frequently and casually homophobic language is used by displaying tweets featuring “so gay”, “no homo”, “faggot” and “dyke”. These tweets are pulled, tracked and displayed in real time on the website.

The website begins with: “Homophobic language isn’t always meant to be hurtful, but how often do we use it without thinking?” That’s true but I’m shocked by the number of truly discriminatory tweets.

See the other campaign items after the break.

The idea isn’t new. See the related posts:
- Hey faggot, this blog is so gay
- So Gay Slur Counter

The campaign is accompanied by four posters with smart use of QR codes and one of the four invectives. The viewer is tempted to scan the code because the meaning is not entirely clear.
Small complaint: the code leads the viewer to the standard website, not to a mobile version.

Counting casual homophobia: No Home

Counting casual homophobia: Faggot

Counting casual homophobia: So Gay

Counting casual homophobia: Dyke

Advertiser:
Institute for Sexual Minority Studies and Services, University of Alberta
Agency:
calder bateman

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.