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CPR Makes You Undead ... #theundeading

Posted by Claire Kerr | 5-10-2012 17:50 | Category: Health

“Hands-only CPR” proponents around the world have been running some pretty funny campaigns recently, but Heart & Stroke Foundation of Canada is in the running for the most gruesome.

CPR Makes You Undead

CPR Makes You Undead is (an appropriately Halloween-themed!) October campaign culminating in an attempt to break the Guinness World Record for largest group CPR training. I like how literal that is. CPR does make you undead!

The world record attempt will be held at Canada’s Wonderland theme-park on October 25th. Registrations are collected at TheUndeading.ca website where visitors can get into the spooky spirit by watching a zombie PSA.

Marvel as ghouls break down the steps for making you undead with hands-only CPR!

Follow the campaign on Twitter at @CPRUndead and with the hashtags #TheUndeading & #CPRundead

Zombies have been co-opted for social marketing messages by everything from traffic safety offices to disaster management agencies. Before the trend officially (un)dies it’s nice to see zombies get a shot at being heroes ... Sort of!

Advertiser:
Heart and Stroke Foundation of Canada
Source:
TheUndeading.ca

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.