Osocio NL

Crack the Impossible Brief

Posted by Marc van Gurp | 22-07-2010 18:20 | Category: Awards, Peace & Conflicts



BBR Group Saatchi & Saatchi: The Impossible Brief


Let’s talk some advertising jargon:

Background
The Israeli - Palestinian conflict has been going on for over 60 years.
To date, the political leaders have failed in reaching a diplomatic solution to create a sense of closeness between the two nations.

Objective
To break down the barriers between two nations that for a long time have been physically close, yet mentally worlds apart.

The Mission
Rather than “out of date” policies, we need “out of the box” solutions. Let’s show the world that creative minds at their best can inspire even political leaders.

The Idea
Detail your original, creative and truly inspiring suggestion for how to bring these two nations closer together. To help illustrate your idea, you can upload a picture or add a web link

The Result
The most inspiring solutions will be selected by a joint panel of Israeli and Arab advertising people from the BBR group. The winner will receive a ticket to the 2011 Cannes Lions, and who knows, you may even win a Nobel Peace Prize.

Do you know how to crack the impossible brief?
Submit your idea at this project from the BBR Group / Saatchi & Saatchi (Israel).



Source:
Denver Egotist







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)