Crack the Impossible Brief

Let’s talk some advertising jargon:

Background
The Israeli - Palestinian conflict has been going on for over 60 years.
To date, the political leaders have failed in reaching a diplomatic solution to create a sense of closeness between the two nations.

Objective
To break down the barriers between two nations that for a long time have been physically close, yet mentally worlds apart.

The Mission
Rather than “out of date” policies, we need “out of the box” solutions. Let’s show the world that creative minds at their best can inspire even political leaders.

The Idea
Detail your original, creative and truly inspiring suggestion for how to bring these two nations closer together. To help illustrate your idea, you can upload a picture or add a web link

The Result
The most inspiring solutions will be selected by a joint panel of Israeli and Arab advertising people from the BBR group. The winner will receive a ticket to the 2011 Cannes Lions, and who knows, you may even win a Nobel Peace Prize.

Do you know how to crack the impossible brief?
Submit your idea at this project from the BBR Group / Saatchi & Saatchi (Israel).