Osocio NL

Snack manufacturer gives a positive response to hate

Posted by Marc van Gurp | 7-04-2014 11:00 | Category: Corporate Social Responsibility, Discrimination



Honey Maid response to hate: love.

Honey Maid, the snack manufacturer, did a campaign recently with all kind of families. Not only traditional families but also interracial and same-sex couples. And they received a lot of negative comments.
They asked two artists to give a positive answer. See what they did.


Below: the original ‘This is Wholesome’ commercial.
‘No matter how things change, what makes us wholesome never will.’


Source:
Joop







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