“It is your sex life. Not a crash test!”
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A crash test dummy was also used in a print campaign of Mercedes Benz for Pink Ribbon Magaizne, the Netherlands. See: http://www.molblog.nl/mvomarketing/images/upload/1190832589Pink%20Ribbon%20MB%20ad.JPG
The text says: “Unfortunately we cannot test everything for you. Check your breasts once a month for breastcancer. For your own safety.”
Brilliant ad.
Bureau: FHV BBDO
Creatie: Joris van Elk, Jan van den Bergh, Marcel van der Vlugt
See for the full (dutch) text: http://www.molblog.nl/mvomarketing/5825
Posted by Danielle | 31-12-2007 17:04
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