The best of non-profit advertising and marketing for social causes

Crash test

Posted by Marc | 27-12-2007 23:54 | Category: Health

“It is your sex life. Not a crash test!”

Agency:
D'arcy Athens, Greece
Additional credits:
Copywriter: Lefteris Maggos
Art Director: Bill Kanellopoulos
Source:
Ads of the World

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A crash test dummy was also used in a print campaign of Mercedes Benz for Pink Ribbon Magaizne, the Netherlands. See: http://www.molblog.nl/mvomarketing/images/upload/1190832589Pink%20Ribbon%20MB%20ad.JPG

The text says: “Unfortunately we cannot test everything for you. Check your breasts once a month for breastcancer. For your own safety.”

Brilliant ad.

Bureau: FHV BBDO
Creatie: Joris van Elk, Jan van den Bergh, Marcel van der Vlugt

See for the full (dutch) text: http://www.molblog.nl/mvomarketing/5825

Posted by Danielle | 31-12-2007 17:04

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