Social advertising and non-profit campaigns from around the globe

Crash test

Posted by Marc | 27-12-2007 23:54 | Category: Health

“It is your sex life. Not a crash test!”

Agency:
D'arcy Athens, Greece
Additional credits:
Copywriter: Lefteris Maggos
Art Director: Bill Kanellopoulos
Source:
Ads of the World

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A crash test dummy was also used in a print campaign of Mercedes Benz for Pink Ribbon Magaizne, the Netherlands. See: http://www.molblog.nl/mvomarketing/images/upload/1190832589Pink%20Ribbon%20MB%20ad.JPG

The text says: “Unfortunately we cannot test everything for you. Check your breasts once a month for breastcancer. For your own safety.”

Brilliant ad.

Bureau: FHV BBDO
Creatie: Joris van Elk, Jan van den Bergh, Marcel van der Vlugt

See for the full (dutch) text: http://www.molblog.nl/mvomarketing/5825

Posted by Danielle | 31-12-2007 17:04

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.