Social advertising and non-profit campaigns from around the globe

Crashed Cars Bottle

Posted by Marc | 2-05-2010 22:25 | Category: Drugs, Road safety

Or Yarok, the Association for Safer Driving in Israel, is campaining now with this installation.
Drinking and driving are a deadly combination. No one doubts this, but still many drivers choose to ignore this fact.

Agency Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv decided to confront drivers with the harsh reality of what happens when you drink & drive and make the message so big it could no longer be ignored.

The installation:
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”

Advertiser:
Or Yarok
Agency:
Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv
Additional credits:
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media

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Comments

I wonder how many people willl crash while straining to look at this installation instead of concentration on the bussiest area of motorway in the country?

Posted by dave | 7-05-2010 02:41

done last year in Russia.

Posted by paulius.rymeikis | 17-05-2010 14:23

@paulius.rymeikis do you know where we can find that campaign from Russia?

Posted by Marc | 17-05-2010 20:32

wasn’t easy, but.. http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-rulem-zavod-71631/

Posted by paulius.rymeikis | 21-05-2010 13:50

@paulius.rymeikis Thanks for checking It is really a copy.

Posted by Marc | 29-05-2010 22:52