Crashed Cars Bottle

Or Yarok, the Association for Safer Driving in Israel, is campaining now with this installation.
Drinking and driving are a deadly combination. No one doubts this, but still many drivers choose to ignore this fact.

Agency Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv decided to confront drivers with the harsh reality of what happens when you drink & drive and make the message so big it could no longer be ignored.

The installation:
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”

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Comments

I wonder how many people willl crash while straining to look at this installation instead of concentration on the bussiest area of motorway in the country?

done last year in Russia.

@paulius.rymeikis do you know where we can find that campaign from Russia?

wasn’t easy, but.. http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-rulem-zavod-71631/

@paulius.rymeikis Thanks for checking It is really a copy.