Crimestoppers has launched a campaign entitled ‘#putpockets’ to highlight the dangers and raise awareness of pickpocketing across the UK.
This integrated campaign produced by agency OgilvyOne UK, includes footage of sleight of hand experts, including a former pickpocket and magician, sliding cards into people’s pockets and bags to highlight how easy it is to be a victim of this crime.
The cards were shaped in the style of everyday items we are likely to carry in our pockets or bags, including smartphones, tablets and wallets, carrying the message that if someone can get something into your bag, they can also get something out.
Roger Critchell, Director of Operations for Crimestoppers: “We want to highlight how easy it is for someone to be a victim of crime without even knowing a crime against them is taking place.”
“This campaign is not intended to scare the public, but is in fact designed to educate them about the dangers of prowling pickpockets and ask them to ensure they are vigilant when out and about.”
Emma de la Fosse, Executive Creative Director at OgilvyOne UK: “By distributing leaflets in this way, we actively created what scientists call a ‘hot state’, which is conducive to lasting behavioural change. Exposing people to the possibility of something, but without them being directly affected, is proven to create greater resonance and impact. This campaign highlights how easy it is for someone to be a victim of crime, without any harm actually taking place.”
#Putpockets will be supported with a social media campaign, and the footage used in staggered promotional activity throughout 2014.
Crimestoppers - Pickpocketing