Osocio NL

Crowdsourcing Boobs

Posted by Tom Megginson | 28-10-2010 13:51 | Category: Health, Pinkverts

Yes, it’s another post about breasts. But why shouldn’t it be?

October is Breast Cancer Awareness Month, and it’s almost over. Also coming to an end is one of the more entertaining self-examination awareness campaigns, YouBoob.


Presented by Pennsylvania not for profit Feel Your Boobies, it offers a $10,000 USD prize to the funniest PSA for breast self-examination. And since this is the contest’s fourth time around, it has garnered a lot of attention and participation.

Feel Your Boobies as founded in 2004 by Leigh Hurst, who was diagnosed with breast cancer at 33. Having found her lump accidentally, rather than through forma self-exam, Leigh became convinced that simply encouraging young women to fondle their own breasts as often as possible was the best way to promote early detection.

Looking at the videos, you will immediately notice that many were obviously written and produced by and/or for men, and have a distinctly sexual feel. This is a controversial issue in breast cancer social marketing, and one that will probably become any less so in the future. Once open discussion of “boobies” has become completely normalized, by campaigns such as “I Love Boobies” and “CoppaFeel”, people will use the licence to thrill.

Check out some of the videos (after the break) and weigh with your opinion of the current tone of breast cancer awareness PSAs targeting youth. Is this the best way to open up a frank discussion about an important health issue?

Here are some of the entries, arbitrarily chosen because they caught my eye.

See all the videos here. Unfortunately, voting is now closed.

Vote for me!
Contest details

Vote for me!
Contest details

Vote for me!
Contest details

Vote for me!
Contest details

And one of my favourites, in concept if not execution:

Vote for me!
Contest details

Feel Your Boobies


Comments about Crowdsourcing Boobs

This is pretty bad taste. Do you think a prostate cancer charity would have videos of men touching their penis in a sexual way?
Being diagnosed with breast cancer is neither funny nor sexy.
UK readers: self examination, as described on those videos is not recommended by UK breast cancer charities.

Posted by Sara K | 28-10-2010 20:40

Comments about Crowdsourcing Boobs

That’s not where the prostate is, Sara, but otherwise I get your point. A self-exam for testicular cancer would be a better comparison: http://brajit.blogspot.com/2010/09/public-service-announcement-play-with.html

Posted by Tom Megginson | 29-10-2010 00:18

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)