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Crowdsourcing Boobs

Posted by Tom Megginson | 28-10-2010 13:51 | Category: Health, Pinkverts



Yes, it’s another post about breasts. But why shouldn’t it be?

October is Breast Cancer Awareness Month, and it’s almost over. Also coming to an end is one of the more entertaining self-examination awareness campaigns, YouBoob.

image


Presented by Pennsylvania not for profit Feel Your Boobies, it offers a $10,000 USD prize to the funniest PSA for breast self-examination. And since this is the contest’s fourth time around, it has garnered a lot of attention and participation.

Feel Your Boobies as founded in 2004 by Leigh Hurst, who was diagnosed with breast cancer at 33. Having found her lump accidentally, rather than through forma self-exam, Leigh became convinced that simply encouraging young women to fondle their own breasts as often as possible was the best way to promote early detection.

Looking at the videos, you will immediately notice that many were obviously written and produced by and/or for men, and have a distinctly sexual feel. This is a controversial issue in breast cancer social marketing, and one that will probably become any less so in the future. Once open discussion of “boobies” has become completely normalized, by campaigns such as “I Love Boobies” and “CoppaFeel”, people will use the licence to thrill.

Check out some of the videos (after the break) and weigh with your opinion of the current tone of breast cancer awareness PSAs targeting youth. Is this the best way to open up a frank discussion about an important health issue?


Here are some of the entries, arbitrarily chosen because they caught my eye.

See all the videos here. Unfortunately, voting is now closed.

Vote for me!
Contest details

Vote for me!
Contest details

Vote for me!
Contest details

Vote for me!
Contest details

And one of my favourites, in concept if not execution:

Vote for me!
Contest details


Advertiser:
Feel Your Boobies
Source:
YouBoob




Comments


Comments about Crowdsourcing Boobs

This is pretty bad taste. Do you think a prostate cancer charity would have videos of men touching their penis in a sexual way?
Being diagnosed with breast cancer is neither funny nor sexy.
UK readers: self examination, as described on those videos is not recommended by UK breast cancer charities.

Posted by Sara K | 28-10-2010 20:40

Comments about Crowdsourcing Boobs

That’s not where the prostate is, Sara, but otherwise I get your point. A self-exam for testicular cancer would be a better comparison: http://brajit.blogspot.com/2010/09/public-service-announcement-play-with.html

Posted by Tom Megginson | 29-10-2010 00:18



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