Crush Global Warming
Posted by Marc | 7-11-2009 23:48 | Category: Environment
Crush Global Warming is a personalized, viral hip-hop video aimed at encouraging young people to declare their independence from fossil fuels. Free Range Studios created this video for the Alliance for Climate Education.
Visitors can use Facebook to make friends the star of the video. The friends’ pics actually appear in the video – on cell phones, billboards, TV and more. (there’s a non-Facebook version too.)
ACE is dedicated to educating America’s high school students about the science behind climate change and inspiring them to do something about it—while having fun along the way.
Crush Global Warming is all about going green with style – and declaring energy independence. It supports ACE’s Declaration of Independence from Fossil Fuels, which was written by 15-year-old Alec Loorz (see third video) to help youth raise their voice against climate change.
Behind the scenes:
Declaration of Independence from Fossil Fuels, written by 15-year-old ACE youth leader Alec Loorz:
Advertiser:
Alliance for Climate Education
Agency:
Free Range Studios
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