The best of non-profit advertising and marketing for social causes

Cure For Life

Posted by Marc | 30-01-2008 21:37 | Category: Health

Brain Cancer is a leading cause of cancer death in adults aged 20-39, so particularly affecting young parents—and in turn, the children and families who live through the loss of their loved one. The film created by DDB Sydney and Filmgraphics shows the heartache of a mother knowing she won’t live long enough to be with her baby daughter as she grows older. The insight ‘We don’t know what causes brain cancer, but we do know what it affects.’ portrays the emotionally distressing reality for those diagnosed with Brain Cancer.
The video from the Australian Cure For Life Foundation is made in very traditional setting but hits me right between the eyes.
Agency DDB Sydney made this video pro bono and is meant for fundraising.

Advertiser:
Cure For Life Foundation
Agency:
DDB Sydney
Additional credits:
National Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Adam Rose
Copywriter: Ben O'Brien / Alex Wadelton
Account Director: Penny Sarfati
Director: Jono Nyquist
Production Company: Filmgraphics
Music: Hope For The Hopeless -- A Fine Frenzy
Music Company: The Ant Farm, Los Angeles

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Comments

speechless…

Emo works, if done right.

Posted by jeroen | 30-01-2008 23:31

Wow, You can’t guess how strong it hitted me: I recently learned that a friend of mine was diagnosed with a brain tumor… He has a 6 years old son… It gives me just a hint of what he currenly goes through… It gives me the creeps to… what to do…
That’s a VERY clever ad.
Sd

Posted by Sacha | 31-01-2008 17:31

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