Cure For Life

Brain Cancer is a leading cause of cancer death in adults aged 20-39, so particularly affecting young parents—and in turn, the children and families who live through the loss of their loved one. The film created by DDB Sydney and Filmgraphics shows the heartache of a mother knowing she won’t live long enough to be with her baby daughter as she grows older. The insight ‘We don’t know what causes brain cancer, but we do know what it affects.’ portrays the emotionally distressing reality for those diagnosed with Brain Cancer.
The video from the Australian Cure For Life Foundation is made in very traditional setting but hits me right between the eyes.
Agency DDB Sydney made this video pro bono and is meant for fundraising.

• Share on Tumblr

Comments

speechless…

Emo works, if done right.

Wow, You can’t guess how strong it hitted me: I recently learned that a friend of mine was diagnosed with a brain tumor… He has a 6 years old son… It gives me just a hint of what he currenly goes through… It gives me the creeps to… what to do…
That’s a VERY clever ad.
Sd