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Cure the victims of cosmetic tests

Posted by Marc | 16-03-2010 22:39 | Category: Animal rights

This ad, published in September 2009, is from ENPA (Ente Nazionale Protezione Animali), the Italian national board for the protection of animals. It is about animal testing for cosmetic products.
The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Advertiser:
ENPA
Agency:
Lowe Pirella Fronzoni, Milan, Italy
Additional credits:
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Source:
I believe in advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.