The best of non-profit advertising and marketing for social causes

Cute, mutilated cartoon characters pun against animal cruelty

Cute, mutilated cartoon characters pun against animal cruelty

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They’re goofy. They’re punny. And they’re gory. But will they encourage Germans to take a stand against animal cruelty?

Personally, I’m not moved by them, but I prefer these to Deutscher Tierschutz’s previous campaign. And they bring up some important issues, which are always worth discussion. What do you think?

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Advertiser:
Deutscher Tierschutz
Agency:
Frese & Wolff
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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