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Darren Aronofsky does meth (ads)

Posted by Tom Megginson | 8-11-2011 19:36 | Category: Drugs

And they’re about as harsh as you would expect from the director of the 2000 drugs and desperation drama Requiem for a Dream (who is more recently known for Black Swan).

Deep End from Organic Inc. on Vimeo.

As always, I wonder if shock advertising can really scare kids straight. I suspect it will not. But it sure scared the hell out of me.

See the other three ads after the break.

Losing Control from Organic Inc. on Vimeo.

ER from Organic Inc. on Vimeo.

Desperate from Organic Inc. on Vimeo.

Advertiser:
The Meth Project
Agency:
Organic Inc.
Additional credits:
Chief Creative Officer: Conor Brady
Group Creative Director: Brad Mancuso
Creative Director: Urs Ross
Director of Production: Laurale Wunsch
Art Director: Tyler Warrender
Copywriter: Fred Abercrombie

Production Company: Wild Plum
Director: Darren Aronofsky
Director of Photography: Darren Lew
Executive Producer/Partner: Shelby Sexton
Executive Producer: Sandy Haddad
Executive Producer: Scott Franklin
Line Producer: Ted Robbins

Source:
Agency Spy

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Comments

Even more shocking this campaign from the Meth Project from 2008:
http://osocio.org/message/this_isnt_normal_but_on_meth_it_is/

Montana Meth Project from 2006:
http://osocio.org/message/not_even_once/

Posted by Marc | 8-11-2011 23:26

I really love the concept! Very strong copy and message well delivered. Good job!

Posted by Erica | Direct Mail | 9-11-2011 00:06

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.