To promote the Earth Hour WWF Belgium called in the help from the dark side. On Saturday 27 March 2010 at 8.30pm they want a billion people around the world to switch off their lights for one hour. Belgian agency Germaine created together with Pimpz a fun video explaining the participation of Darth Vader to involve a young audience. He is not such a bad guy, but a normal family man just facing some image problems. Together with the video they created a website making great use of the different social networks. You can find Darth Vader on Facebook, Flickr and Twitter.
For once, the dark side saves the planet. Hopefully Darth Vader will switch off his laser sword too.