The best of non-profit advertising and marketing for social causes

Data visualization with empty chairs: A place to remember

Posted by Marc | 2-01-2013 22:30 | Category: Road safety

Click to enlarge.

This is data visualization with empty chairs. It was the Christmas Holiday campaign from TAC Road Safety, the Transport Accident Commission in Victoria region in Australia.

A 65m long table complete with 257 empty chairs sits as a grim reminder of the road toll in 2012. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

“This many people won’t make it to Christmas lunch.”

A more academic version of the same issue with data visualisation:
(See the full version here)

#aplacetoremember on Instagram (see them all here)

Advertiser:
TAC Road Safety
Agency:
Grey, Melbourne, Australia
Additional credits:
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana
Source:
Ads of The World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.