Click to enlarge.
This is data visualization with empty chairs. It was the Christmas Holiday campaign from TAC Road Safety, the Transport Accident Commission in Victoria region in Australia.
A 65m long table complete with 257 empty chairs sits as a grim reminder of the road toll in 2012. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.
“This many people won’t make it to Christmas lunch.”
A more academic version of the same issue with data visualisation:
(See the full version here)
#aplacetoremember on Instagram (see them all here)
TAC Road Safety
Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Copywriter: Michael Knox
Creative Director: Nigel Dawson
Experience Director: Kath Regan
Art Director: Peter Becker
General Manager: Randal Glennon
Account Director: Jodi Gubana
Ads of The World