Osocio NL

David Cross’s PETA ad is actually pretty awesome

Posted by Tom Megginson | 26-05-2013 16:20 | Category: Animal rights



image

For those of you who haven’t followed the American TV comedy Arrested Development, Cross plays former analyst/therapist Tobias Fünke, a member of the tragicomic Bluth family by marriage. His total lack of self-awareness, including the implication that he is homosexual, is played for awkward laughs, as is his rare psychological disorder of “never-nude” syndrome:

Tobias suffers from “never-nude” syndrome (which, as the narrator states, is “exactly what it sounds like”) and wears denim cut-off shorts under his underwear (and underneath that, a tube sock) at all times in order to avoid anyone (including himself and his wife) seeing his genitalia. The condition is similar to severe gymnophobia, although it is portrayed humorously. In the episode “In God We Trust”, he attempts to reach out to his nephew George Michael during his tenure in the “Adam” muscle-suit for the “Living Classics Pageant” mistakenly assuming they have the same phobia (in reality, George Michael is trying to impress his cousin, Maeby). He conquers this for a time in the middle of Season 1, but after a close-up picture of his genitalia is shown on the evening news (where it has been mistaken for a photo showing evidence of WMDs in Iraq), he is driven back to the cut-offs.


From PETA’s press release:

We can’t begin to tell you how excited we were when Arrested Development and Mr. Show’s David Cross got naked for us! The kind-hearted comedian recently bared his bod for a mantastic new ad aimed at exposing the cruelty behind every fur coat. Although he drew the line at being genitally electrocuted like animals on fur farms are, dedicated David did try to better understand the pain of these animals by using double-sided tape to cover his naughty bits when he worked the runway for our cameras. Youch! (Sorry ladies, the discarded tape was promptly sold on eBay). But rest assured, the fur found on this sexy souvenir is the only type of fur you’ll see on the funny man—his own. David’s just not down with fur hags parading around in pelts.

This campaign is also extremely well-timed; Arrested Development returned to TV, as a limited series, on Netflix today.

I’m not ordinarily a fan of PETA’s sexual exploitation of (usually female) nude celebrities. But interestingly, this male version uses the borrowed comic interest of Cross’s Fünke character for ironic effect. It’s a far better strategy, in my opinion, but I wonder if they would ever do it with a woman.

 


Advertiser:
PETA
Source:
PETA (Twitter)
Keywords:
-






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)