The best of non-profit advertising and marketing for social causes

Men: Deadpool wants you to check your happy sack for cancer

Men: Deadpool wants you to check your happy sack for cancer

“That bag of beans bouncing around in your hand could be trying to kill you.”

Deadpool is a fictional superhero played by Ryan Reynolds in an upcoming film from Marvel. The character, whose alter ego is Wade Wilson, former special forces operative who has his body mutated by an experimental cancer treatment.

Lines like “Don’t ignore it like a pussy. Man up and talk to your doctor.” are not exactly progressive in terms of gendered language. But they are accurate to the character, who is a foul-mouthed mercenary.

 

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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