Denver Water: Waste is Out

Posted by Marc van Gurp | 20-07-2010 21:29 | Category: Environment, Government

Denver Water: Waste is Out

This is a new part of the ongoing campaign to save water from Denver Water (USA).

With the recession still lingering fresh in consumers’ minds, frugality is en vogue like never before. But rather than use a highfalutin phrase like “Frugality is en vogue” to rally Denverites, we [Sukle Advertising & Design] went with “Waste is out” to spearhead this summer’s Denver Water conservation campaign.

To demonstrate the proposition and lead by example, we reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would. Of course, we couldn’t have pulled it off without the help of Anthony’s Pizza, Fairmount Cemetery, Qdoba, Steamboat Ski Resort and our amigos at Cultivator and Xuma Communications. Thanks for helping us use only what we need, y’all.

Test your knowledge of wasteless-ness here.

Related Denver Water posts:
- Grass is dumb
- Denver Water: keep our rivers flowing
- Nothing replaces water

Denver Water: Waste is Out

Denver Water: Waste is Out

Denver Water
Sukle Advertising & Design
Denver Egotist

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)