Diabetes Is No Picnic

Looks familiar? Yes it can make you blind.
This is a web-only PSA designed to catch parents off guard and let them know about the devastating consequences of diabetes and encourage them to find out the steps they can take to help prevent it.
The campaign running during November, which is American Diabetes Month, also contains a website Diabetes Is No Picnic.
“In the USA every 30 seconds a leg is lost due to diabetes.”

“Everyone is aware of diabetes, but few people understand how devastating the disease can be,” explains Serve Founder, Gary Mueller on why his organization took such a provocative approach in their communications on this issue. “We believe people need a wake-up call on this issue. If we want people to change their unhealthy behaviors, they need to see this disease in a different light. We need to make people uncomfortable with their inaction. Focusing on educating people about the devastating consequences of diabetes is the best way to do that.”

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Comments

I’m very disappointed that this ad carried on the “Death Fat” bias. There are plenty of larger people that are otherwise in good health, and there are plenty of slimmer people that are at risk of diabetes. My husband is a slimmer man, whereas I am overweight, but he is more at risk of getting diabetes than I am.