Diesel Advertising Global Warming Ready

“Diesel takes on global warming as only they can… making their latest campaign poignant yet subtle, stylish yet absurd.” NOTCOT explained last year. Focusing on people and places… and claiming that “GLOBAL WARMING CANT STOP OUR LIVES” ~ Diesel produced this series of ad images, about how you can still look good and embrace the heat!!?

Digg this story

Add to del.icio.us

Stumble It!

Share on Facebook

Comments

See also the catalogue for this campaign, which is centered around cartography of the post-ice-cap world.  These kinds of displays make nice activist tools, but sadly are being co-opted by Diesel…

This campaign is absolutely substance free. Way to trivialize global warming, Diesel.

It’s absurd!!! I can’t believe that Diesel have not noticed the nonsense of their campaign. I have read a note about it in a Corporate Social Responsability blog.. The art even confronts the UN Global Compact. Shameless. I wouldn’t buy their clothes just because of this.

@Luis Can you explain in short what is writen on masr.com.mx for the non-spanish readers?

Basically the author of MASR writes that first time he saw the ads, he thought that they were fakes… sadly, they were not.

He also writes that Diesel should know their campaign would be controversial; so, ironically they support the Stop Global Warming.

Also is the thing about UN Global Compact. The Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment, and anti-corruption.

The principles 7-9 are:

• Principle 7: Businesses should support a precautionary approach to environmental challenges;
• Principle 8: undertake initiatives to promote greater environmental responsibility; and
• Principle 9: encourage the development and diffusion of environmentally friendly technologies.

So, from this point of view, the campaign is… awful.