Posted by
Kate Andrews | 20-02-2008 13:13 | Category:
Design,
Environment,
Media
“Diesel takes on global warming as only they can… making their latest campaign poignant yet subtle, stylish yet absurd.” NOTCOT explained last year. Focusing on people and places… and claiming that “GLOBAL WARMING CANT STOP OUR LIVES” ~ Diesel produced this series of ad images, about how you can still look good and embrace the heat!!?
Source:
NOTCOT
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See also the catalogue for this campaign, which is centered around cartography of the post-ice-cap world. These kinds of displays make nice activist tools, but sadly are being co-opted by Diesel…
Posted by James David | 20-02-2008 18:28
This campaign is absolutely substance free. Way to trivialize global warming, Diesel.
Posted by Andrew @ breakablecrate.com | 24-02-2008 00:09
It’s absurd!!! I can’t believe that Diesel have not noticed the nonsense of their campaign. I have read a note about it in a Corporate Social Responsability blog.. The art even confronts the UN Global Compact. Shameless. I wouldn’t buy their clothes just because of this.
Posted by Luis | 24-02-2008 21:07
@Luis Can you explain in short what is writen on masr.com.mx for the non-spanish readers?
Posted by Marc | 24-02-2008 21:41
Basically the author of MASR writes that first time he saw the ads, he thought that they were fakes… sadly, they were not.
He also writes that Diesel should know their campaign would be controversial; so, ironically they support the Stop Global Warming.
Also is the thing about UN Global Compact. The Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment, and anti-corruption.
The principles 7-9 are:
• Principle 7: Businesses should support a precautionary approach to environmental challenges;
• Principle 8: undertake initiatives to promote greater environmental responsibility; and
• Principle 9: encourage the development and diffusion of environmentally friendly technologies.
So, from this point of view, the campaign is… awful.
Posted by Luis | 25-02-2008 05:59
chill out guys diesel has a history of rebellious advertising that goes against the mainstream. for example, they have pro-smoking ads and a little social commentary in a sexy packaging is nice once in a while. these ads are sexy lighthearted and FUNNY
Posted by Jules | 25-11-2009 19:54
it’s not E-OK to chill out about global warming
Posted by E-OK KIDS | 20-12-2009 20:33
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