Disco accidents
Posted by Marc | 8-06-2009 22:35 | Category: Road safety
This 2008 road safety campaign is from Poland: “Piłeś Nie Jedź” (Drunk? Don’t drive! Start thinking).
The goal of the campaign is to limit the number of disco accidents caused by drunken youngsters who often drive their cars on their way out. It is crucial to raise the awareness of such accident’s consequences. The creation is aimed at showing how irreversible and fatal such consequences may be.
Translated copy of the the first two campaignitems:
“Get used to your new look if you intend to drive after drinking today.”
Thanks to Marcin from the great Polish Social Advertising portal KampanieSpoleczne.
Campaign billboard: “Sto lat! Sto lat!”
“100 years!” is an immediate translation of Polish “Sto lat!” which serves as an equivalent for “Happy birthday!”. Literally, it means that we wish somebody as many years of happiness and prosperity as possible – as human lifespan hardly ever reaches a hundred years, it seems reasonable to wish so many.
Campaign video:
Do you know how much drunken driving costs? If you manage – you will survive it. But you will pay for someone else’s life.
Advertiser:
Krajowa Rada Bezpieczeństwa Ruchu Drogowego
Agency:
Fabryka Komunikacji Społecznej
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