This new campaign of the Belgian GAIA is about the fact that too many cats end up in a shelter. 30.000 a year in Belgium.
Therefore, the organization comes with a world premiere: a brothel for cats. In reality it is an animated projection of typical window brothels in the red light district
An animation that comes to life in front of unsuspecting passers-by: “Cats have too many sex partners. Avoid unwanted kittens, let your cat neutered.”
The comparison of pregnancy and brothels is not quite right. It is at best a metaphor for wild sex life with a lot of changing contacts.
The projection will take place every evening between 17h and 21h30, from January 28 to February 1, 2014, on the southern facade of the Crowne Plaza in Brussels. Digital surfers can also walk through the red light district of the cats on the Gaia website.
Projected text on the Crowne Plaza: “Cats have too many sex partners. Avoid unwanted kittens, let your cat spayed.”