Posted by
Marc | 3-01-2009 22:52 | Category:
Environment
“The destruction of the rainforest comes in many shapes. And there are all kinds of animal and plant species which suffer as a result. Every hour three different types of animal and plant life are made extinct. Help us to save the rainforest: www.oroverde.de."
Ad from OroVerde (Green gold), the German environmental organisation.
See also their microsite Jungle Race. See how hard it is to save nature by playing a online game (in German).
Advertiser:
OroVerde
Agency:
Ogilvy, Frankfurt, Germany
Additional credits:
Chief Creative Officer: Delle Krause
Executive Creative Director: Dr. Stephan Vogel
Creative Directors: Christian Mommertz/Dr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz/Christian Mommertz
Illustrator: Anke Vera Zink
Art Buying: Christina Hufgard
Graphic Design: Sonja Fritsch
Source:
I Believe In Advertising
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Comments
This is an absolutely brilliant ad! Thanks for sharing.
Posted by Alex | 4-01-2009 07:12
Very nice idea, although it nearly makes the machines look good…
Posted by JT | 19-01-2009 19:06
Nice. its beautiful and sobering at the same time
Posted by m - tucson graphic design | 23-01-2009 00:02
great poster IF...they didn’t include machines that are used in tree planting?! and didn’t include machines that were designed to minimize site disturbance and impacts...and didn’t ignore the fact that a hefty portion of rainforest logging isn’t nearly this mechanized.
Posted by forester | 27-01-2009 02:09
Surely the best way to “minimise site disturbance and impact” is to not destroy the rain forests to begin with i’m sure the animals don’t care what the machines are doing they are still driving them out of their homes and scaring the living s**t out of them. How would you feel if a huge piece of mechanical metal started destroying your home and forcing you out of your habitat. And besides whether or not rain forest logging is this mechanized or not the fact of the matter is that the logging is taking place. The important fact is the extinction of species after all however i can see your point that they have focused on machinery that does not destroy however i feel the idea of replacing what would normally be species of animals with machinery does have more of a lasting impression regardless of what the machines are actually used for. If it makes people think in the desired way surely that is what matters.
Posted by Alonimous | 10-04-2009 15:50
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