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Do creepy anti-child-abuse ads like this work?

Do creepy anti-child-abuse ads like this work?

Innocence in Danger

Child sexual abuse is a horrible and disturbing thing. But that awfulness is just compounded by ad campaigns that sexualize the very children they are supposed to be protecting.

These ones are from Herezie, Paris, for Innocence In Danger. They may have the intended effect of shocking the viewer, but they do so with a little too much Art Director ambition. Do you think this is an effective strategy, making the viewer empathize with the victim? Or is it just an excuse to exploit them?

Other creepy child abuse campaigns:

Some people see children as grown up
What kind of man preys on underage girls?
Ads against child abuse are all show, no go
Creepy Cannes winner is a touch too much

Innocence in Danger

Advertiser:
Innocence in Danger
Agency:
Herezie, Paris
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency.
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