Do the Arthritis Dance

Posted by Marc | 19-02-2010 21:20 | Category: Health

I can’t help it but this campaign makes me feel good unlike the message. Expanding waistlines, inactivity and increasing age are contributing to an arthritis epidemic that will impact the lives and wallets of all Americans. One in five adults in the United States (46 million people) has arthritis and an estimated 67 million people will be affected by 2030.
But there is a cure: moving and losing weight.

The Fight Arthritis Pain campaign, a project of the Ad Council and the Arthritis Foundation, focuses on reaching adults 55+ who are currently living with or are at risk for osteoarthritis and empowers them to take simple steps that can change the course of the disease and improve the quality of their lives.

The Arthritis Foundation and the Ad Council want to increase the public’s awareness that there are simple steps everyone can take to prevent and decrease the pain and disability of osteoarthritis. This new PSA campaign features fun ways that people can integrate movement into their lives.

Print ads:

One of the webbanners:

Advertiser:
Arthritis Foundation
Agency:
Y&R
Additional credits:
Account Managing Director: Tom Katzenmeyer
Account Supervisor: Snigdha Gollamudi
Assistant Account Executive: Tara Boras
VP, Planning Director: Victoria Kaulback
Executive Creative Director: James Caporimo
Art Director: Cliff Skeete
Copywriter: Bruce Jacobson
Senior Producer: Stacy Kay
Assistant Producer: Kimberly Cross
Business Manager: Ann Marie Turbitt
Art Producer: Veronica Reo
VP, Project Manager: Elena Brady
Print Producer: Jack Hughes

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