Social advertising and non-profit campaigns from around the globe

Do you pee under the shower?

Posted by Marc | 7-05-2009 22:11 | Category: Environment

Do you pee under the shower?
According to the survey at the action website Xixi no Banho from fundação SOS Mata Atlântica 75% of the visitors do. And that’s good. Because when you do you save a lot of water.

Xixi no Banho is also the slogan for the event Viva a Mata which is in São Paulo 22-24 May.
The campaign’s goal is to save up to 4.380 thousand litres of water per year by stimulating people make a pee under the shower.

The video above is part of the campaign which also include printed media, radio spots, outdoor media and a very funny website.

Advertiser:
Fundação SOS Mata Atlântica
Agency:
F/Nazca S&S
Source:
Brainstorm

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Comments

i don’t care who paid for the trip, including the expenses. But i care for using the tax payers to attend such a rediculouse campaign.
IN ORDER TO SAVE WATER, JUST DIG THE GROUND FOR A WELL.
IN TUNISIA, I MOST REGIONS, YOU FIND WATER BELOW 5 TO 10 METERS.
WE NEED REFINARIES TAX MONEY THIEFS.

Posted by Ridha | 14-05-2009 19:17

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.