Do you pee under the shower?

Do you pee under the shower?
According to the survey at the action website Xixi no Banho from fundação SOS Mata Atlântica 75% of the visitors do. And that’s good. Because when you do you save a lot of water.

Xixi no Banho is also the slogan for the event Viva a Mata which is in São Paulo 22-24 May.
The campaign’s goal is to save up to 4.380 thousand litres of water per year by stimulating people make a pee under the shower.

The video above is part of the campaign which also include printed media, radio spots, outdoor media and a very funny website.

Related posts about SOS Mata Atlântica:
- The devastation of one species devastates others
- Try zooming out for a broader look
- Bureaucracy kills nature II
- 15 millions trees
- I saw the trees that you cut
- The forest of the future

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Comments

i don’t care who paid for the trip, including the expenses. But i care for using the tax payers to attend such a rediculouse campaign.
IN ORDER TO SAVE WATER, JUST DIG THE GROUND FOR A WELL.
IN TUNISIA, I MOST REGIONS, YOU FIND WATER BELOW 5 TO 10 METERS.
WE NEED REFINARIES TAX MONEY THIEFS.