One simple twist in a visual or copy is often used technique in traditional advertising. It makes you stand out. And it can still work proves this campaign from the Doctors of the World (Médecins du Monde).
It’s a fact that children don’t like to see the doctor. Their instruments, the medicines or outfits have a knack for making them cry.
Unfortunately, many don’t have this opportunity. Those are the nearly 4 million children in the world who die from diseases that could be prevented with a visit at the doctor’s office. Like what we do with our children.
A simple gesture with a donation on makeachildcry.com can save their lives.
Agency: DDB, Paris, France
Executive creative director : Alexander Kalchev
Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
TV Producer & Achat d’Art: Marine Rolland
Sound: Studio 5
Digital Producer: Alice Kraft
Account Management: Matthieu de Lesseux, Marine Hakim, Sophie Colus
PR: Anne-Marie Gibert
Director / Photographer: Achim Lippoth
Production company: Magali Films