Osocio NL

Dogs for adoption with a Facebook profile

Posted by Armando Alves | 14-02-2010 15:15 | Category: Animal rights



UIPA, a non-profit organization helping animals in Brazil, selected 10 dogs and created their Facebook profiles, on the hopes that having many virtual friends would increase their chance of having a real friend.
image

The profiles are managed by employees of ad agency Fischer, that engage on a fun and meaningful way, letting their Facebook friends know why it’s important to find a home for these animals and how to help.
A poster was also created, with a “Owner wanted” message, distributed on over 50 places in São Paulo.
image


Even if it’s great to see examples of non-profits using Facebook, i wouldn’t advise doing this campaign, as it goes against Facebook Terms Of Service. For more about Facebook and non-profits, you can check Inside Facebook’s latest post.



Advertiser:
UIPA
Agency:
Fischer
Source:
Fischer Fala







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)