The best of non-profit advertising and marketing for social causes

Dogs for adoption with a Facebook profile

Posted by Armando Alves | 14-02-2010 15:15 | Category: Animal rights

UIPA, a non-profit organization helping animals in Brazil, selected 10 dogs and created their Facebook profiles, on the hopes that having many virtual friends would increase their chance of having a real friend.

The profiles are managed by employees of ad agency Fischer, that engage on a fun and meaningful way, letting their Facebook friends know why it’s important to find a home for these animals and how to help.
A poster was also created, with a “Owner wanted” message, distributed on over 50 places in São Paulo.

Even if it’s great to see examples of non-profits using Facebook, i wouldn’t advise doing this campaign, as it goes against Facebook Terms Of Service. For more about Facebook and non-profits, you can check Inside Facebook’s latest post.

Advertiser:
UIPA
Agency:
Fischer
Source:
Fischer Fala

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.