UIPA, a non-profit organization helping animals in Brazil, selected 10 dogs and created their Facebook profiles, on the hopes that having many virtual friends would increase their chance of having a real friend.
The profiles are managed by employees of ad agency Fischer, that engage on a fun and meaningful way, letting their Facebook friends know why it’s important to find a home for these animals and how to help.
A poster was also created, with a “Owner wanted” message, distributed on over 50 places in São Paulo.
Even if it’s great to see examples of non-profits using Facebook, i wouldn’t advise doing this campaign, as it goes against Facebook Terms Of Service. For more about Facebook and non-profits, you can check Inside Facebook’s latest post.